5 SEO Mistakes to Avoid in 2021
When it comes to online marketing, businesses make a lot of mistakes. They may not choose a reliable web hosting company with a superior network. They may target the wrong audience. Some of the most common mistakes are related to search engine optimization (SEO.)
At Localnode, we want our clients to succeed. That’s why we provide affordable web hosting with superior hardware and superior software – and why we try to provide useful information to help our clients make the most of their online marketing. Here are 5 SEO mistakes to avoid in 2021.
#1: Using Outdated SEO Methods
While most businesses understand that SEO is important, there are still some who make the mistake of thinking of SEO as a “set it and forget it” kind of thing – and that’s a mistake.
The world of SEO is constantly changing. Just a few years ago, voice search accounted for a tiny percentage of all searches. Now it dominates.
If you want your customers to be able to find you online, it’s essential to stay on top of SEO trends and changes and to update your site and other online information regularly.
#2: Not Optimizing Your Site’s Speed
The user experience on your website plays a big role in SEO and yet many businesses still have slow-loading sites that prove frustrating to their visitors.
The statistics show that web users will abandon a site if it doesn’t load quickly enough. 47% say they expect a website to load in 2 seconds, and 40% have abandoned a site that took more than 3 seconds to load fully.
You can use Google PageSpeed Insights to check your website’s loading speed and ensure that your customers can access your site quickly. If it fails the test, make sure to do whatever you can to speed it up.
#3: Not Having Quality Content
Google’s priority is to provide searchers with good content. If you’re not prioritizing quality when you create content, then you’re going to lose out on organic traffic.
It might be tempting to copy (or spin) content from another site or stick with short, easy-to-write blog posts. We understand. After all, content creation can be time-consuming and expensive.
That said, you’ll get more traffic and make more sales if you put in the time and effort requires to create useful, long-form content that your audience will love
#4: Ignoring Search Intent
One of the biggest mistakes that companies make with their SEO is focusing on their sales goals instead of on why people look for their products or services.
Whenever a potential customer enters your keywords into Google’s search box, they do it because they have a problem. They are looking for a solution and they’re trusting Google to deliver results that will provide it.
Your SEO should focus on answering common questions and providing solutions to the most common problems that your customers have. If you do that, your page will climb to the top of Google’s results page and your business will grow.
#5: Not Focusing on Mobile Users
The final mistake that companies make with SEO is not prioritising mobile users. As of 2020, more searches are done using mobile devices than desktop computers. Mobile users expect the websites they view to be easy to read and navigate.
Mobile users tend to be even more impatient than desktop users when it comes to site loading times. They expect to see the website immediately when they click a link or a call to action. They don’t like to be kept waiting.
They also expect the content they find to be easy to read. You shouldn’t require mobile visitors to scroll horizontally to read content or to zoom in to make your call to action button big enough to use without clicking on the wrong thing.
SEO continues to play a big role in how consumers find businesses online. Your job is to avoid the 5 SEO mistakes we’ve listed here. When you combine solid SEO with reliable web hosting, you’ll be able to attract new customers and grow your business.
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