Follow These Rules to Write Awesome Content


By: Drew Germyn

Categories: Guides

Did you ever wonder why some blog articles turn out to be dull and boring? Why are there so many uncertainties and irregularities present in some bloggers format? Because they lack proper guidance.

Bloggers are getting ridiculed and shunned for their silly mistakes which can be avoided easily. Get a look at some of the essential points which should be taken care of while writing your next blog post.

Rule 1. Don’t Ignore Grammar

No credible writer will dare to ignore grammatical rules; readers will judge the value of any brand or company by the quality of content. Yes, people are bound to make mistakes. But repetition of small grammatical and editorial mistakes will tend to repel readers; in short will hamper brand value.

Rule 2. Use Bold and Italics but in a Right Way

You are free to experiment with varying font size and types. Use capital form not just for Proper Nouns or at the start of sentence, actually it’s absolutely fine to “stress” a certain word. However, an over-use of CAPITAL form is equivalent to SHOUTING. Smartly inculcate different forms in writing; it just gets interesting for a reader.

Rule 3. Did You Forget About Punctuation?

Don’t take punctuation lightly. You can’t get away without knowing the key rules of punctuation, and knowing isn’t enough. You have to make sure that you are using semicolon, colon, commas, and exclamation marks in the right spot.  For instance, a comma can be used in different scenarios like when there is a pause in the sentence or when there is a need to segregate follow up actions. Another blunder would occur if you misuse period in any sentence, which might result in altering the meaning of sentence altogether.

Rule 4. Short Paragraphs With Subheadings Rock

Nobody would be interested in going through a lengthy article without any breaks. Even readers need some space to breathe and online reading is always cumbersome. Plus you are not writing for an academic entrance exam, so there is no hard-and-fast rule to write as much gibberish as possible. Keep it short and simple, use sub headings to give them a fair idea about what they are going to read in the next 5-6 lines.

Rule 5. It’s Always a Pleasure to go Through Lists

Who doesn’t love a list with bullet points? If you want to lure readers to your article then engage with lists and bulleting, readers are attracted to lists. A well-crafted list will meet much of the requisites including:

  • Catching the reader’s attention
  • A perfect answer to queries
  • Obviously looks organized and neat
  • Easy to list down attributes or points
  • Will serve the need to provide ample space for through explanation
  • Readers won’t get bored reading out of a list

Rule 6. Use Transition Words

Transition words are words and phrases that combine two ideas, sentences or sentence fragments.

“You want to be free, but you do not know how.”

Transition words may include, for example, conjunctions such as “and, but, or, for, if, but” exclamations as “clear, well, yes, no” and conclusions as “soon, so, finally, after all.”

Yes, these transition words may seem so common or so basic that we are afraid to use them. But I can assure you that your writing will become clearer, objective and enjoyable to read.

You can use the power of transition words in a much more powerful way. Use them at the beginning of a sentence, or in the paragraph.

Transition Words

Benefits of using transition words at the beginning of sentences:

  • They help to write short sentences that are easier to read.
  • They give the illusion that the reader is reading faster than it really is.
  • They are unexpected; arousing the reader’s curiosity to know what is coming next line.

Rule 7. Make Your Article Scannable


Here are some examples that separated below for you to leave your more scannable text:

  • Lists: Yes, you are reading a list right now. They are efficient because they transmit the need to read the next item.
  • Subtitles: Use headings (subtitles) 1, 2 and 3 in your article to break parts of your text.
  • Emphasize key points: Try to use words in bold or italics to highlight important parts of your text.
  • Use captions and ALT tags in images
  • Thoughts and phrases. If a picture is worth a thousand words, sometimes a strong and inspiring thought can express more than any image. Below is one of my favorites:

Your time is limited, so do not waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. – Steve Jobs. The Stanford University (2005)

These were few points which will come handy to any content writer, make sure that you manage to produce interesting write-ups without involving bulky paragraphs and long descriptions. Save lengthy write-ups for novels.