How to Capitalise on Trendy Keywords
In the world of digital marketing, there are things that will always be important: first class hosting, superior hardware, superior software, and a superior network. Then there are a lot of things that come and go in the blink of an eye.
If you’re not paying attention, trendy keywords can lose their popularity before you realise they exist. But, if you stay plugged into the trends, they can be an easy way to make some money by buying and selling domain names that incorporate them.
How to Identify a Trendy Keyword
A trend is something that starts slowly. A good example is the trend of putting the letter “I” before product names. It all started with the Apple iPod. For a short time, it was the only product that used the “I,” but it quickly became popular and popped up everywhere.
If you had bought the right domain name before “I” names took off, you could have made a lot of money selling it to a company that wanted it.
The best way to spot trendy keywords is to spend time online and pay attention to new words that pop up. Ask these questions:
- How is the word being used?
- Is it the kind of word that could be attached to a product or service?
- Is it a neologism (meaning a new word that could make its way into the dictionary), slang, or something else?
The world of cryptocurrency offers a few examples of trendy keywords that have been extremely lucrative for people who spotted the trend early. For example, the domain name cryptocurrency.com sold for $12 million and the domain name BTC.com (BTC is short for bitcoin, a type of cryptocurrency) sold for $1 million.
Those are extreme examples, but there’s no reason you can’t do the same thing that those people did – if you strike at the right time.
The Risks of Buying Trendy Domain Names
Of course, we’d be remiss if we didn’t note that there are some potential risks associated with investing in trendy domain names.
The most obvious risk is that you will buy a domain name in the belief that the trendy keyword you chose will take off, only to have it fizzle instead.
Let’s look at a hypothetical example to illustrate the point. As of 2019, the use of chatbots and automated assistants is on the rise. Statistics show that companies with first class networks are embracing digital transformation and incorporating artificial intelligence into their websites and social media pages. Approximately 85% of all consumer interactions are expected to be handled by automation and AI by the end of 2020.
The word “chatbot” is a shortening of the word “chatterbot,” which was coined way back in 1994. It would have taken psychic powers to spot the word’s potential back then. It’s only in the 2010s that the word has moved into the public dialogue.
If someone had foreseen the rise of virtual assistants, they might have tried to guess what they’d be called. If they’d invested in the word “chatterbot”, then they probably would not have been able to capitalise on their investment. The same is true if they’d chosen another term, such as “robot assistant.”
The point here is that you’ll need to be cautious if you want to try to invest in trendy domain names. It can be difficult to pinpoint the options that will earn you money, and there’s risk involved.
Tips for Choosing Trendy Keywords to Invest In
If you’re planning to invest in domain names using trendy keywords, then there are a few things you should keep in mind. Here are some tips to help you minimise your risk and maximise your profits.
- Make a note of new words and terms as you come across them. Search them to see if you find other mentions of them. The higher the search volume is, the more likely it is that you’ll be able to earn a profit buying a domain name that includes it.
- The most popular – and therefore usually the most expensive – domain names are those that end in .com and .net. You should try for those first since they are what most people prefer.
- However, don’t forget about the lesser-known domain extensions. For example, Localnode sells some interesting options to consider, including .xyz, .social, and .cleaning.
- If you’ve hit on a word you can be reasonably sure will be popular, buy several variations on it if they’re affordable. When people register a domain name, it’s not uncommon for them to search for alternatives and to buy them as well.
- Don’t put too much money into one trendy keyword. It might be tempting to buy 100 domain names that use the same keyword. However, if you’re not sure that the keyword you’ve chosen is going to take off, you could be stuck owning dozens of domain names that you can’t use or sell.
These tips will help you research and buy potentially lucrative domain names featuring today’s trendy keywords.
The most important thing you need to earn money online is first class hosting on a superior network. Once those are in place, you can use your reliable connection to find ways to earn money, including investing in popular and trendy domain names.