What Your Website Says About Your Business


By: Drew Germyn

Categories: Guides

Do you know what your website says about your business? A lot of business owners don’t. Even if you’ve got everything behind the scenes working as it should, with first class hosting on a superior network, you may still be falling short.
At Localnode, we know that a good website is the key to a thriving business. Here’s what you need to know to ensure that your website is sending the right message.

Web Design and Your Business

While there’s a need to use superior software and superior hardware to support your website, that’s not what people are going to notice about it when they visit for the first time. Instead, they’ll be focused on design elements.
So, what does your design say about your website? A good design says that you’re:

  • Serious about presentation and your customers’ opinions of your website
  • Committed to presenting a professional face to the world
  • Invested in providing a site that’s pleasant to view and easy to read

Your website’s design should be consistent with your brand’s values and message. Stay away from busy designs or outdated graphics and fonts. Focus on creating a clean, professional look.

Website Usability and Your Business

While customers may not care about the first class hosting you choose, they’ll notice it in the experience they have using your website.
Your business website should be:

  • Easy to read, with plenty of white space around your content
  • Simple to navigate, with clear menus and a system of internal links
  • Quick to load and respond when a visitor clicks or submits a form
  • Mobile friendly

Research shows that consumers will navigate away from a website if it takes more than three seconds to load. That’s not much time – and that’s why it’s essential to have a superior network and superior software.
On a related note, it’s important to conduct user testing to ensure that your forms and processes work the way they should. There’s nothing more frustrating to a consumer than a slow or unwieldy checkout process – and that’s something you can control.

Website Relevance and Your Business

Increasingly, Google is prioritising relevance when it ranks websites. That means that in addition to looking good and being easy to use, your website must also provide relevant information.
It’s a good idea to focus on voice search. Research shows that 50% of all searches will be voice-based by 2020. Long-tail keywords and questions are ideal for voice search.
Make sure that you’re answering the most frequently asked questions on your site and that each page is optimised correctly. That will ensure that your visitors find what they need quickly.

Branding and Your Website

Finally, it’s essential to create a consistent brand on your website. Everything your visitors see should speak to your brand, including:

  • Your logo
  • Your colours
  • Your fonts
  • Your language and tone
  • Your images

Strong branding is a must if you want to increase brand recognition and build loyalty with your existing customers.


Your website says a lot about your business. It lets visitors know who you are, what matters to you, and how highly you prioritise their experience – and ultimately, it can be the deciding factor in their buying decisions.
Ready to learn how Localnode’s superior hardware and superior software can help you take your website to the next level? Click here to learn about our first class hosting now.