Why Is It Important to Create a Brand Identity for Your Company?


By: Drew Germyn

Categories: Guides

For most businesses, it’s a priority to make sure that potential customers can find them online. That means partnering with a reliable hosting service, one that provides superior hardware and superior software on a superior network.
However, the right hosting company is only one part of the equation. Your company must have a memorable and consistent brand identity. Your brand helps people identify you, remember you, and ultimately, trust you with their business.

What is a Brand Identity?

Brand identity encompasses everything people think and know about your business. It includes:

  • Physical identifiers, such as your brand colours, logo, company slogan, and web design.
  • Company identifiers, such as your company’s mission and vision, as well as your values.
  • The tone you use on your website, blog, and social media posts.
  • Accessibility and service, including choosing a reliable hosting service that allows visitors to your site to have a positive experience.

If you don’t already have one, establishing a memorable brand identity should be a priority for your business.

What Are the Benefits of Brand Identity?

If you don’t have a lot of time and money to spend on branding, you might wonder why you should bother creating a brand identity for your business. Here are some of the most significant benefits:

  1. Your brand identity is what will set you apart from your competitors. In a crowded marketplace, a unique brand identity is essential if you want to succeed.
  2. Your brand identity helps people understand who you are and what you do. When people are seeking a specific product or service, they want to know who to turn to. Your brand identity will help them see your company as a solution.
  3. Strong brand identity builds trust. It ensures that people know what to expect from your company. Consumers like to do research and consistent brand identity is essential if you want them to put their trust in you.
  4. Strong branding helps to minimise bad leads because when people understand your brand, they’re less likely to reach out to you if you can’t provide what they need. That can save you time and money nurturing leads that won’t turn into paying customers, giving you more time to focus on qualified leads.
  5. Once your brand identity is established, it can help you launch new products and services because you’ll have built-in name and brand recognition.

When you establish yourself as a trustworthy, reliable and consistent brand, people will be ready to give you their business.

Quick Ways to Build Your Brand Identity

Let’s finish with some quick pointers to build your brand identity. Here are some things to try:

  1. Start with a reliable web hosting service. The right provider will ensure that your website loads quickly and provides a great user experience.
  2. Choose a clean and memorable visual palette for your company, including a logo and colours that you use on your website and across all social media accounts.
  3. Create a consistent tone in all your writing. For example, if you sell a technical product to tech-savvy people, you might use industry jargon in your writing; but if your customers are mostly ordinary consumers, a conversational or humorous tone might serve you best.
  4. Audit your online presence, including online listings, review sites, social media mentions and industry sites to ensure that your brand is accurately and consistently represented.

Building a consistent brand identity doesn’t need to take a lot of time, but you will need to research to learn how consumers think of you now. It may take time to shift their perception of you if you haven’t previously taken the time to build a strong brand identity.


Building a strong brand identity is the best way to make sure that potential customers and clients understand you and your company. Putting in the time to define and express your brand identity will help you attract new customers and grow your business.
Your brand identity starts with a reliable hosting service. Click here to learn how LocalNode can help provide your customers with the user experience they deserve.