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Calls to action are everywhere on the web. Every website, landing page and blog post has one – and so do many social media posts and emails. They’re a dime a dozen.     But, the truth is that not all calls to action are effective. Because they’re so common, they can become virtual wallpaper …

You want people to read your blog posts. That goes without saying. Your content must be compelling, and you must have a reliable blog hosting company to make it easy for people to find what you write. Reading is only part of your goal, though. More importantly, you want them to take action. That might …